Want to know what types of customer testimonials to publish? Here are some tips:
A complete testimonial must answer the following questions:
1. What was your situation before working with us?
2. How has our business helped you to [insert client problem]?
3. What tangible results/improvements have you experienced as a result?
4. What’s your situation like now?
You can get these answers from your clients by asking the following:
1. Ask the right questions. The key for asking for customer testimonials is asking for feedback.
2. Ask "What were your biggest hesitations before buying?"
3. "Was there a benefit or feature that ultimately made you choose to buy?"
4. What has your favorite feature of the product/service been so far?
5. What have the results of your purchase been? (Or: What have you been able to achieve?)
6. Would you recommend this product/service to others? If so, who?
7. Do you have anything to add?
8. Can I have permission to use your feedback in our marketing materials?
9. Keep in mind that you must ask at the appropriate time. Wait until the customer is happy with the solution to get your feedback.
10. Ask in the appropriate place. Make it convenient and fast for customers to leave you feedback.
11. Invest in a customer testimonial system. Develop a way to capture feedback where you deliver your product or service, in emails, on social platforms, over the phone or through incentives.
Here are some sources:
How to Get Credible Customer Testimonials
6 Questions to Ask for Powerful Testimonials
7 Creative Ways to Get Customer Testimonials
Customer Relationships - Seven Ways to Get Great Customer Testimonials