Pricing strategy determines how you cover your costs plus your profit. You need accounting to keep track of how your sales are generated and how to maintain your profit margin. Once you know how your sales are generated, you can then keep track of your costs and manage your profit so that a future for your business is properly maintained.
1. First in order to determine your pricing strategy, you need to know how your customer is acquired and where they come from.
2. Once you know how your customer is acquired and where they come from, you need to determine the costs of acquisition (see the next step).
3. When the cost of acquisition is determined, then you have decide how many campaigns you can afford to run sustainably. This means how long and how much money do you have to run your total number of campaigns before you run out of operating money or credit.
4. This is what your accounting consultant will be tracking with Automate.
5. Once you know what the minimum is to run your business and the minimum you need to grow, then our accounting consultants can recommend how you may be able to spend your profit to best maintain and grow your business.