From: 


Although you can put everything on your website, please don’t. Here are 15 things that should never go on a website, under any circumstances.




VIDEO: https://youtu.be/DdLPWl9lNBA


1. Vague Headlines …we’re the best, at what?

Homepage headlines often fail to say what the business does. Instead, they offer a general statement about quality or value.

The visitor’s first question is “am I in the right place?” The headline should answer this question by explicitly stating the main business category.

Ironically, the “what we do” information is usually just below the headline in smaller text.

Here’s an example:

Advanced Resources

The header “Experience Excellence” is vague. But the text below “award-winning staffing agency” is much more descriptive.

What to do instead:

  1. Flip the header and subheader if your headline is vague, but the text below is specific.
  2. Make the headline text descriptive, so every visitor can tell what you do, at a glance, within seconds.

Tip! The Five Second Test

Show your site to a stranger. Count to five then turn off the screen. Now ask them “what did you recall?” If they don’t know what you do, your headline is too vague. You just failed the Five Second Test.

Usability Hub has created a Five Second Test website, and your first test is free. Give it a shot!

See more: https://www.orbitmedia.com/blog/remove-from-your-site/